Comparison
Blastack or Sociabble
Sociabble is French and their speciality isn't quite ours: theirs is getting the workforce to share what the company publishes on their own social media. If that's what you're after, we're not competitors. If what you're after is the night shift finding out what's going on, here's the table.
Of 9 rows, Sociabble wins 5 and we win 3.
Who Sociabble are
Sociabble is a French company whose product started with employee advocacy: getting staff to share what the company publishes on LinkedIn and their own networks, with points, badges and leaderboards. Over the years they added internal communication around it.
They're good at what they do and they work with big brands. Before comparing them with us it's worth being clear which of the two things you actually need, because they aren't the same thing.
And one fact that belongs on the table: Sociabble has joined Poppulo. It is in the banner on their own home page — “Sociabble joins forces with Poppulo to accelerate the future of employee experience” — checked in August 2026. No closure date has been published and no change of terms announced, and we are not going to invent one; but, as with Beekeeper, it is a question you ask before signing for several years.
Row by row
The table, with who wins each row
Published price
BlastackBlastack
€1.00 per person per month for the base plan, plus ten modules costing between one and ten cents each: with all of them switched on, €1.28. There's a calculator on the site.
Sociabble
No price published: they point you at their sales team.
Sharing on external social media
SociabbleBlastack
We don't do it and it isn't planned. Blastack faces inwards.
Sociabble
It's their speciality and it's very well built, with measurement of what each person generates.
Gamification: points, badges and leaderboards
SociabbleBlastack
There are no points and no rankings.
Sociabble
A complete system of badges, levels and leaderboards.
Reaching people with no work email address
BlastackBlastack
It's what the product exists for: you get in with a code and your own phone, with no company account.
Sociabble
Their track record is mostly with connected staff, with marketing and sales as the most active users.
Languages
SociabbleBlastack
Interface in twelve languages — English, Spanish, Catalan, Portuguese, French, Italian, German, Swedish, Dutch, Polish, Romanian and Czech — and posts in those same twelve: each person sees the whole app in theirs. There is no machine translation: whoever publishes writes every version.
Sociabble
Their internal newsletter page advertises automatic translation based on each person's location, “with a base of 60 different languages”.
What the contract obliges them to give back
SociabbleBlastack
Export of the content and the workforce, with the deletion deadlines written into the Article 28 data processing agreement.
Sociabble
They win this one, and it's only fair to say so: their terms oblige them to give you an export "including Content, User information as well as performance statistics" within 30 days of your asking, and their data processing agreement lets you be the one who specifies the format. It's the best exit clause we've read in this sector. Watch the window: it starts at termination and lasts 30 days.
Where the data sits
DrawBlastack
Our own servers in the European Union, no transfers outside the EEA, with the deletion deadlines in writing.
Sociabble
A French company, so inside the European Union. Ask them for the sub-processor list.
Minimum term
BlastackBlastack
Month to month, no minimum term, charged on the people who were active that month.
Sociabble
They don't publish their contract terms.
Certifications
SociabbleBlastack
None. We don't have ISO 27001 and we don't have SOC 2.
Sociabble
A larger company; ask what they hold today.
| Criterion | Blastack | Sociabble | Winner |
|---|---|---|---|
| Published price | €1.00 per person per month for the base plan, plus ten modules costing between one and ten cents each: with all of them switched on, €1.28. There's a calculator on the site. | No price published: they point you at their sales team. | Blastack |
| Sharing on external social media | We don't do it and it isn't planned. Blastack faces inwards. | It's their speciality and it's very well built, with measurement of what each person generates. | Sociabble |
| Gamification: points, badges and leaderboards | There are no points and no rankings. | A complete system of badges, levels and leaderboards. | Sociabble |
| Reaching people with no work email address | It's what the product exists for: you get in with a code and your own phone, with no company account. | Their track record is mostly with connected staff, with marketing and sales as the most active users. | Blastack |
| Languages | Interface in twelve languages — English, Spanish, Catalan, Portuguese, French, Italian, German, Swedish, Dutch, Polish, Romanian and Czech — and posts in those same twelve: each person sees the whole app in theirs. There is no machine translation: whoever publishes writes every version. | Their internal newsletter page advertises automatic translation based on each person's location, “with a base of 60 different languages”. | Sociabble |
| What the contract obliges them to give back | Export of the content and the workforce, with the deletion deadlines written into the Article 28 data processing agreement. | They win this one, and it's only fair to say so: their terms oblige them to give you an export "including Content, User information as well as performance statistics" within 30 days of your asking, and their data processing agreement lets you be the one who specifies the format. It's the best exit clause we've read in this sector. Watch the window: it starts at termination and lasts 30 days. | Sociabble |
| Where the data sits | Our own servers in the European Union, no transfers outside the EEA, with the deletion deadlines in writing. | A French company, so inside the European Union. Ask them for the sub-processor list. | Draw |
| Minimum term | Month to month, no minimum term, charged on the people who were active that month. | They don't publish their contract terms. | Blastack |
| Certifications | None. We don't have ISO 27001 and we don't have SOC 2. | A larger company; ask what they hold today. | Sociabble |
The Sociabble figures are the ones they publish on their website and in their contract terms, checked in August 2026. Their technical documentation sits behind a login, so there are things we couldn't verify and we don't assert them. Check them with Sociabble.
No spin
Where Sociabble are better
If any of these three is what you need, go with them. We would rather lose here than six months in.
The advocacy, if you genuinely need it
Two hundred people sharing a job advert on LinkedIn has measurable value, and Sociabble does it well and measures it. We don't do it and we aren't going to. If that's your objective, go with them.
The exit clause
Their contract obliges them to give you back content, users and statistics, in the format you ask for. That's better than most of the sector offers, and it deserves saying even about a competitor.
The gamification
Points, badges and leaderboards, properly built. It works in teams that already have a habit of competing; in a plant running three shifts it usually doesn't last, but that depends on the place.
Our side
Where we win
Being built for the people who don't log in
The problem with advocacy is that it ends up being used by a handful of people in marketing. We measure ourselves by the opposite: what percentage of the workforce has read the latest announcement, starting with the department it reaches least.
Knowing what you'll pay
Our price is published, with a calculator. Paying for a whole platform for one feature that 5% of the workforce uses is a conversation worth having with the figure in front of you.
Starting on Monday
A fifteen-day trial with no card, one site, and see what happens. No project plan, no bespoke quote and no minimum term.
The summary
Which of the two, depending on your case
Choose Sociabble if
- Your objective is getting the workforce to share content on their own social media
- You want points, badges and leaderboards
- You have staff in several countries and several languages
- Marketing and communications are the people who'll be using the tool
Choose us if
- Your problem is that the night shift never finds out what's going on
- A good part of the workforce has no work email address
- You want the price published before you sit through a sales meeting
- You don't need posts translated for you: each person picks their language and you write the versions yourselves
- You want to measure real reach, not the participation of the keenest few