Retail and shop floor
Internal communications for retail chains
A promotion that changes on Thursday has to be live in all forty stores on Thursday. Blastack puts it on the shop floor team's phone, not in the store manager's inbox.
€1.00 per person per month · No card · No minimum term
What happens today
The four problems that keep coming up
The store manager relay
Head office writes to the store manager, the store manager passes it on at the morning huddle, and half the team gets a garbled version or nothing at all.
High turnover
With people joining and leaving every month, setting up a company email account for each one is a job nobody ever gets round to.
Forty stores, forty versions
You don't know whether the promotion is set up in Manchester the way it is in Glasgow until you ring round store by store.
Nobody checks email on the shop floor
Someone serving customers doesn't open a computer all day. The channel has to be the phone.
Use cases
What it gets used for in Retail
- Promotion of the month, targeted by region
- Opening hours change for one store, sent only to that store
- Photo of the window display done right, so the rest can copy it
- Quick survey when a campaign closes: what worked and what didn't
- New starters join with a code, without going through IT
- Every store with its own name, logo, colour and home page
- A store manager with a remit over their store only: they see and manage their own team and no other
- The product's wording: stores and sections, not sites and departments
What we don't solve
It isn't a store task management system
There are no opening and closing checklists, no task allocation by shift, and no connection to your EPOS or HR system. Blastack gets the communication to the shop floor team; what has to be done in each store carries on being managed wherever you manage it today. And one point about fit, because it is the most common mix-up: this page is about a chain you own. If the stores belong to franchisees who hire on their own, what changes is who administers each one, and that is covered on the franchise page.
We posted the promotion at nine and by lunchtime we knew which stores had seen it. That used to be forty phone calls.
What's included
All of this, from €1.00 per person per month
The noticeboard and the directory are in the base fee. Analytics, surveys, documents and chat switch on separately, at between one and ten cents per person.
Noticeboard and announcements
Posts with photo, video and PDF, targeted by site
Reach analytics
What percentage of your workforce has read each announcement
Surveys and employee engagement
Ask your workforce, with breakdowns and real anonymity
Documents with read receipts
Payslips, procedures and policies with proof of reading
Staff directory
Who is who, by department and by site
Roles and moderation
Who publishes, who approves, and what gets logged
Try it on one site and look at the number
Fifteen days, no card. Hand the code out at one plant, publish two announcements and look at what percentage of people read them.
Other sectors